Mitre is the worlds oldest sports brand. With over 200 years of heritage, the British sportswear and equipment supplier was established in Huddersfield, England, in 1817 and is now owned by the Pentland Group. Mitre is the world's oldest manufacturer of footballs. Mitre currently uses the Mitre Delta Hyperseam Football in competitive professional matches. This includes the Football League Cup, The Football League, Scottish Premiership and the Football League Trophy. Mitre also supplies many other competitions including the Max V12S to the Welsh Premier Division and the Delta Hyperseam to many competitions around Asia, including the AFF Championship and the S.League.
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History
In 1817 Benjamin Crook opened his tannery in Huddersfield, England, giving his own name to the company he founded. By 1949 the name changed to "Mitre", producing footballs and rugby balls for clubs all over the world, and in 1959 Mitre expanded into cricket, soft leather and bags. Sports footwear followed a year later. Manchester United's prominent footballer Denis Law became the first official Mitre spokesman in 1964. Two years later Mitre went on to become the official ball supplier for the English Football Association, and for the next forty years, the FA Cup Final was to be played with a Mitre ball.
Muhammad Ali wore Mitre in his 59th professional fight against Leon Spinks in New Orleans, and Stuart Pearce wore Mitre football boots in 1977. Mitre was also the official ball supplier to the 1987 Rugby World Cup, jointly hosted by Australia and New Zealand. In 1992, Mitre became the official ball supplier to the newly formed FA Premier League, introducing its synthetic footballs instead of leather balls, which had been used previously. In 2003 the Mitre ball was used in the Netball World Championships held in Jamaica. The England national netball team also appeared at the tournament wearing Mitre apparel.
In 2000 Mitre arrived in Argentina, signing deals with several Primera División clubs. Newell's Old Boys, Estudiantes de La Plata, Unión de Santa Fe, Belgrano de Córdoba, Arsenal de Sarandí and Chacarita Juniors were the first teams wearing uniforms by Mitre. Football star and UNICEF goodwill ambassador George Weah teamed up with Mitre in 2004 to donate 5,000 footballs to underprivileged children in Liberia and 5,000 footballs to Iraqi children. Another endorsee joined Mitre in 2006, when Australian cricketer and record breaking test wicket-taker Shane Warne was signed to wear Mitre footwear and protection.
In 2007 Mitre launched its new revolutionary Revolve football to the Football League, where each club played with its own club coloured and badged ball. This was the first time this had happened. Mitre also re-entered the apparel markets with kit deals with Ipswich Town and Huddersfield Town FC. In 2008 Mitre signed All Black player Luke McAlister to be the figurehead of its rugby range. The same year, the company signed an agreement with the El Salvador national football team to be its exclusive uniform provider. In 2009 Mitre expanded its business in South America, becoming the official uniform provider of many teams of the Chilean league.
In June 2011, Mitre extended its deal with the Scottish Premier League to be the official ball supplier until 2015. In 2015 Mitre released their new Hyperseam technology, which will grace The Football League and Scottish Premier League for years to come as they both announced new sponsorship deals for Mitre to continue being the official ball supplier. In 2015 Mitre also started to personalized footballs as a gift option for young football fans In 2016, Mitre announced its sponsorship deal to become the official match ball sponsor for the Singapore Professional Football League. Mitre also announced gloves sponsorship for goalkeepers Nozawa Yosuke (Albirex Niigata Singapore), Khairulhin Khalid (Hougang United) and Beatrice Tan (Singapore Women's National Team). The sponsorship with Beatrice Tan marked the first time that a female footballer is being sponsored in Singapore.
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Products
The following chart contains all the product lines by Mitre.
Sponsorships
The following is a list with teams, associations and players that wear uniforms and equipment provided by Mitre:
Football
National football teams
- El Salvador
Club teams
Associations
Mitre provides its official balls for the following football associations:
- AFF Suzuki Cup (match balls and referees gear)
- The Football League (all tournaments)
- Scottish Football League (match balls)
- Lithuanian Football Federation
- Liga Panameña
- Russian Cup
- Philippines Football League
- Football Association
- Liga Nacional de Honduras
- Netball League (all tournaments)
- Football Association of Singapore (S.League, National Football League and Island Wide League)
- National Premier Soccer League
Players
Netball
Mitre provides its official balls for the following netball association and players:
- Mo'onia Gerrard
- England national team
- South Africa national team
Rugby
The company sponsors the following players:
- Aaron Liffchak
- Peter Bracken
- Luke McAlister
- Albert Van den Berg
- Johann Muller
- Richard Mustoe
- Nick Macleod
Source of the article : Wikipedia
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